A cultural strategy for all Medway's people and places
For the last twelve months a consultation has been underway to develop a new Cultural Strategy for Medway that will help shape arts and culture for the next ten years.
GJG Consultancy supported by evaluation and research specialists Ruth Melville Research (RMR) and The Audience Agency (TAA) have worked together with Medway Cultural Partnership and Medway Council to co-develop a new Cultural Strategy for Medway for 2020 – 2030.
Medway’s new Cultural Strategy is ambitious and forward-thinking, setting the foundations for the next decade of our cultural development. The Strategy is aspirational – with a broad vision which reflects the highest hopes for Medway and its people. It puts artists, makers, storytellers and cultural influencers at its centre as the agents of change.
This Strategy shows how important culture is to Medway’s future, and sets out to enable everyone to have the opportunity to take part in, as well as contribute to, its cultural life. In the short term, it will shape opinions and behaviours, and lead to social and economic benefits. Longer-term, it should look to transform Medway.
Consultation lies at the heart of the Strategy. Consultation has been the constant thread throughout its development and will continue throughout its delivery. This consultation began with the earliest involvement of GJG Consultancy in November 2019, through the development and trialling of Themes, the finalising of the Strategy itself, and then the development of action plans. It will be carried forward in the review and evaluation of progress and outcomes on an annual basis.
The delivery of the Strategy will be led by Creative Medway, a new and radical partnership that embodies the values of the Strategy, driving our ambition and the overall performance delivery of the Strategy itself. It will be a strong advocate for Medway’s culture, at a local, regional and national level, and provides everyone with the opportunity to support the delivery of its vision.
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The GJG Team
James leads this project on behalf of GJG Consultancy. He specialises in strategic planning, organisational change and public engagement projects at both a regional and national level.
Ben brings over 20 years digital and brand communications expertise, as well as extensive project management and report writing experience.
Dr Ruth Melville
Ruth is a researcher and cultural policy practitioner, working with organisations across the public and third sectors to embed research and evaluation to help understand their impact.
Catherine is experienced in the collection and analysis of data and has worked on evaluations for various arts organisations.
An evaluation specialist, Adrienne has created NLHF-compliant evaluation frameworks for organisations as varied as St Albans Cathedral, the Mary Rose Trust and the British Museum.
Charlotte is a researcher, facilitator and evaluator. She is a trained Social Return on Investment practitioner, and has worked on SROIs for a number of arts and community projects.
Image credit: (c) Paul Astley