The Strategy sets out to make Medway stronger and more resilient in response to the current challenges, rather than simply survive them. It is based on two core beliefs:
- Culture is at the heart of defining Medway’s identity – it’s how we show the rest of the world how proud we are of our home.
- Allowing people’s voices to be heard unlocks the possibility of powerful and meaningful change.
The Vision for culture in Medway set out in this Strategy is:
This Vision, and the Cultural Strategy as a whole, is delivered according to six Values and through five Themes. These are core to everything we set out to do.
This is a pivotal moment for Medway; we are ready and able to make a step change in terms of cultural ambition and reach – regionally, nationally and internationally. The next decade will see Medway reposition itself as a cultural hub, using its array of cultural assets – existing, hidden and prospective.
There are many factors that make Medway well placed to develop its cultural ecosystem and fulfil these ambitions – including its location and transport links, history of creative innovation and existing infrastructure.
To achieve the strategic outcomes set out in this document, we will adopt a unique and radical framework, the Creative Medway Delivery Model, that puts the people of Medway at its centre.